The certification is the official test by Google on how well you manage AdWords. (Choose two.). 138. Cap the number of ads you pay for, based on your business.

Its real-time view of context and behavior across the web powers unique understandings of intent.

By building a social following, improving customer engagement, and driving larger transactions. 49. (Choose two.). Which targeting option should Olivia choose in order to achieve her marketing goal? She has been asked to plan her company’s online advertising budget on a monthly basis. Google Ad Grants helps Science Buddies connect thousands of students with innovative science content. To allocate budgets that drive incremental conversions, To take advantage of seasonal trends throughout the year, To find growth opportunities regarding device targeting, To identify the most profitable location targeting.

This makes it easy to set budgets and pay only when people click on ads. What’s a compelling reason for Zoe to use Affinity Audiences? You need to get 80% of the questions correct to pass. Amanda is the marketing manager for a plant nursery. This allows advertisers greater control over the look and feel of their ads.What are the two types of uploaded ads? His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost.Which bidding strategy has the potential to meet Marta’s needs? Google’s solution is automated bidding.How can automated bidding benefit advertisers? (Duplicate 2). It enables advertisers to reach customers searching for specific search terms. How do Responsive Display Ads use automation? 99. 22. To increase engagement, app installs, and in-app actions (like signing up for a newsletter). Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. 70.

57. To reach a broad audience for his scooters. It automatically defines her marketing objective and provides her the features and options that are relevant to her audience. Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets. What are the benefits of being a Google Ads certified professional? She wants to create a Smart Display campaign.What are two of the three inputs she must supply in order to create a Smart Display campaign? Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores? 14. What can the Performance Planner recommend? When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency? (Each campaign type can be used only once. Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. Unfortunately, many visitors to her online store didn’t make a purchase.When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors? To dynamically generate ads, based on an audience’s interest in scooters. Which option will best serve Gavin’s marketing goals?

A pathway to jobs: Certificate completers can directly connect with a group of top employers.

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website.Which type of automated bidding strategy would be best for Priya’s campaign?

Google Marketing Platform Discover how Google Marketing Platform can help you plan, execute, and measure your ad campaigns. B-10-6, Level 10, Tower B, Megan Avenue 2, No 12 Jalan Yap Kwan Seng 50450 Kuala Lumpur. (Formats can be used more than once.). (Choose two.). It uses best-in-class automation and bidding to reach millions of users at just the right moment. As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. How is using non-last-click attribution conversions useful for Performance Planner forecasts? With Google Ads you always pay using cost-per-reach, predetermined by your budget. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach.

Google Ads certification is a process by which Google recognizes marketers as experts in online advertising.

Amy has created a new brand for her company’s goldfish training materials. In Google Ads, Pay Per Click allows you to reach people when they are actively searching for your products and services on Google’s search engine. Boost your conversions by connecting you to people in the moments that matter. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. If you’re new to Google Skillshop, then you'll need to follow the steps to create your profile.

We are relocating to new address effective 8 Oct 2020. What does Performance Planner automatically do? She’s interested in in-depth reporting without managing the campaigns.

What’s another suitable option Brian could choose to help him influence potential customer consideration? 85. (Choose two.). 113.

(Choose two.). Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control.​. How will creating a Display Ads campaign allow him to reach his goal? How does Google Display Ads drive results every day for thousands of advertisers? 103. What’s a characteristic of Responsive Display Ads? 32. Which type of automated bidding strategy will Viktor be using? How can Performance Planner serve your business? How can Performance Planner serve your business? What can the Performance Planner recommend? (Choose two.). When your goal is to maximize the reach and scale of your campaign. He wants to generate dynamic ads to reach specific audiences. (Choose two.). Which factors should an advertiser consider when deciding on a bidding strategy? (Choose two.). Karen owns a large online business selling antiques. Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. How does Google Display Ads drive marketing results every day for thousands of advertisers around the world? 91. Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind.Why would Colin choose “Build awareness” as his marketing objective? When visibility is the campaign goal, which bidding strategy should an advertiser choose? When you want ads that serve in all ad slot sizes. Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price. Coach your company to fully move to an online-only presence. Guidance: Gives instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot. In-Market audiences, Affinity Audiences, Similar Audiences, Custom Intent audiences, Similar Audiences, Custom Affinity audiences, Custom Intent audiences, Similar Audiences, Affinity Audiences, In-Market audiences, Custom Intent audiences, Similar Audiences.

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